The work came first. The name caught up.

Problem

A respected leader's practice had the credibility but not the system: no settled positioning, no identity that traveled beyond the room, and no front door for four very different audiences.

Move

Positioned the practice around one promise (vision into structure, structure into measurable progress), built the identity and its print and digital collateral, wrote the website strategy blueprint (four front doors, one diagnostic on-ramp) and built the site, and set the strategy for the books and tangibles sold alongside the services.

Outcome

A brand system in daily use across cards, letterhead, email, and the Marketplace Masterclass campaign, and the practice’s website live at theellisgroupcc.com, its architecture decided before a single page was designed.

Work completed under BrandMEE, now Avad Shamar Creative.

Problem

A menswear persona with a point of view, a blog, events, and a first product to sell, and nothing to hold it: no mark that could sit on a letterhead and a sock cuff alike, and no storefront where the story and the products lived together.

Move

Drew the name nearly forty ways and chose a signature: an ampersand that becomes the W. Built the black-and-brass system around it (stationery, a tone-on-tone monogram pattern, apparel, an umbrella, a sock collection) and designed a five-page commerce site prototyped on laptop, tablet, and phone.

Outcome

One monogram that reads at every size, a pattern that carries the brand where a logo cannot go, and a storefront concept proven across three screens. The first case here with a full write-up.

A BrandMEE studio concept (2020). Ethan Welch Third is a fictional persona.

Problem

A youth choir with national momentum (2026 Stellar Award, New Artist of the Year) and no digital home that could carry booking, music, merch, press, and its scholarship and society programs at once.

Move

Built the brand (logo and typeface), set the album release and community-building strategy, then developed a twelve-page site with music, watch, booking, press kit, scholarship, sponsor, and society pathways, with real streaming and social links wired throughout.

Outcome

Live at ablazeyc.com: one address for every audience the choir serves, with a page for each whose job is clear.

Led by Miracle Ennis in her role as Marketing Director, United Christian Faith Ministries.

Problem

A college ministry serving 18-to-35-year-olds needed a brand that could compete for attention on a campus, not a church bulletin restyled.

Move

Built the whole brand: the positioning (Remember Who U Are), the U mark, colour and type systems, pattern, imagery direction, voice, merch and stationery, then a 2026 second-edition brand system with a launch landing page.

Outcome

Two published editions of a brand guide the team runs itself, from social posts to shirts to the landing page.

Led by Miracle Ennis in her role as Marketing Director, United Christian Faith Ministries.

Problem

Roughly forty ministries under one church, each with its own look, and a parent brand with no system a volunteer could apply on a Tuesday night.

Move

Rebranded United Christian Faith Ministries: palette, typography, house rules, logo usage, a one-page brand guide, and a brand center so the marketing team could hold the line.

Outcome

One brand guide and one set of house rules, applied by a team that serves forty ministries.

Led by Miracle Ennis in her role as Marketing Director, United Christian Faith Ministries.

Problem

A statewide prayer operation (nine regions, sixty-four parishes, 4.6 million people) needed an identity and a digital command center that could organize leaders, broadcasts, and declarations.

Move

Built the Pray Kingdom brand and a nine-page site: an interactive parish map, a weekly broadcast grid, declarations, assemblies, a leader roster, and enlistment forms, all driven from one data file.

Outcome

Live at praykingdom.com. Content changes in one place and every page follows; the published payload dropped from about 70 MB to 1.3 MB in the process.

Completed by Avad Shamar Creative.

Problem

A spiritual empowerment conference with two speakers and two nights needed an identity and a launch that could fill a room in a matter of weeks.

Move

Named and designed the Faith Forward mark, built the landing page, wrote the email and text campaign, and produced a Faith Goals workbook attendees took home.

Outcome

One campaign system, landing page to workbook, built to be reused for the next edition. Held May 6 and 7, 2026.

Led by Miracle Ennis in her role as Marketing Director, United Christian Faith Ministries.

Problem

Requests arrived through five channels, approvals lived in one person's head, and quality depended on who happened to be available.

Move

Designed a value-based operating model and role-based team, a tiered request engine in Asana (one front door, six request types, four tiers), a recognition program, and an internal hub with a two-zone reports center.

Outcome

One submission now produces the full bundle of dependent work, routed and scheduled, for a department serving more than forty ministries.

Led by Miracle Ennis in her role as Marketing Director, United Christian Faith Ministries.